The aim of the plays is to reconcile the country and try to break the polarization that has marked society in recent years edit
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247 – The federal government, under the leadership of President Luiz Inácio Lula da Silva, launched a national campaign entitled “Brazil is one people”. This initiative aims to strengthen unity among Brazilians and support the reconstruction of the country. The launch took place this Sunday and the campaign, which emphasizes the message of unity and reconstruction, is a continuation of the government’s efforts since the beginning of the year. With this initiative, we seek to reinforce the feeling of national cohesion and combat attitudes of denialism and intolerance.
One of the highlights of the campaign is a music video that brings together artists from different styles, such as Sandra de Sá, representing soul, pastor Kleber Lucas with Gospel songs, singer Lellê bringing funk, Jorge Vercillo with his tune and Manno Góes with the axe. The soundtrack conveys messages of unity and strength, with lyrics emphasizing that “we are children of a gentle mother, of a Brazil that fights and does not bow down.”
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In addition to the musical aspect, the campaign also features a film that focuses on peace and rebuilding social and family ties, especially relevant at the end of the year. This film aims to revive values such as family and friendship relationships. The initiative also includes seven commercials that highlight everyday stories of Brazilians. These commercials present examples of people benefiting from social programs such as Minha Casa Minha Vida, Novo PAC, Bolsa Família, ProUni, Farmácia Popular, Plano Safra and the vaccination program. The stories emphasize the importance of family, citizenship, solidarity and friendship. This campaign by the Lula government is a significant step in the search for a more united and resilient Brazil, after years of polarization. Watch:
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