Almost Three in Five Americans Plan to Add Extra Stops to their Winter Trips this Year – Hospitality Net

DALLAS – New data from leading economy lodging brand, Motel 6, reveals nearly three in five (57%) travelers plan to “trip-stack” this winter by adding another destination or trip directly following or leading up to their existing travel plans.
This year’s holiday survey, Motel 6’s fifth annual, included 2,000 respondents with travel plans. The survey found those planning to “trip-stack” say they are choosing to do so because the holidays are the only time when friends and family are available to travel (67%). When it comes to travel, over half (52%) of respondents plan to cross an average of three state lines and plan to stay at a hotel or motel (46%) for their trips.
“The holidays are a great time to bring back favorite activities or to try entirely new experiences alongside loved ones,” said Rob Palleschi, CEO of Motel 6. “With so many travelers adding stops throughout their holiday trips this year and exploring new activities and experiences, we look forward to being a comfortable spot to rest along the way – no matter where your travels take you.”
Even though almost three-quarters (71%) of travelers report they’re more likely to try a new activity during a winter vacation than summer, respondents admitted they’ve never partaken in classic winter activities such as building a snowman (33%) or engaging in snowball fights (30%). This could be because out of the quarter (25%) of respondents who don’t regularly experience snow where they live, over half (54%) have never seen snow at all. But, regardless of their typical weather forecast, nearly three in four (72%) hope to see snow during the holidays.
A full list of results can be found here. To book a stay at one of the 1,400 Motel 6 or Studio 6 properties across the U.S. and Canada, visit www.motel6.com or www.staystudio6.com.
This random double-opt-in survey of 2,005 Americans who are planning to travel this holiday season was commissioned by Motel 6 between September 16 and September 28, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
G6 Hospitality owns, operates and franchises more than 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. In 2021, Franchise Rankings named Motel 6 a No.5 Motel Franchise and listed Studio 6 as a No. 6 Best Hotel Franchise. The company also ranked a Top 10 Military Friendly® Employer for 2022 and named a 2021 “Best for Vets” employer by Military Times. For more information please visit www.g6hospitality.com.
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