Ascend Hotel Collection Adds to Lineup of Boutique Hotels – Hospitality Net

ROCKVILLE, Md. – The growing Ascend Hotel Collection from Choice Hotels International, Inc. (NYSE: CHH) recently added three new properties to its global portfolio of resort, boutique and historic hotels: The Harborview in Port Washington, Wisconsin; The Crossroads Hotel – Newburgh in Newburgh, New York; and the 17 West Hotel in Tulsa, Oklahoma. In addition to providing upscale guests with the perfect respite from the hustle and bustle of daily life, each of the brand’s newest additions – conveniently located within driving distance of nearby metropolitan areas – are owned and operated by longtime Choice franchise owners, further underscoring the brand’s continued appeal and commitment to growth-minded hoteliers.
“Consumer travel preferences have evolved. Rather than bank away annual vacation days for a single holiday, travelers are increasingly taking advantage of opportunities to extend weekend trips and enjoy the flexibility of working remotely. With more than 200 distinct locations nationwide, Ascend hotels provide ideal accommodations for any getaway,” said Janis Cannon, senior vice president, upscale brands, Choice Hotels. “Curious travelers looking for their next adventure aren’t the only ones turning to the Ascend brand. New and existing Choice owners alike seek Ascend membership to better position their outstanding upscale properties in guests’ favorite markets while tapping into the brand’s core philosophy of providing unforgettable experiences.”
Like every Ascend Hotel Collection member, The Harborview, The Crossroads Hotel – Newburgh, and 17 West Hotel are uniquely woven into the fabric of their surrounding communities to deliver a one-of-a-kind travel experience for guests, while providing owners with increased opportunities in local markets. Features of the brand’s newest hotels, include:
In the coming months, Ascend also plans to open hotels in more popular destinations, including Orlando, FL, and Las Vegas, NV.
“Along with continuing to welcome new franchisees to the brand family, we’re incredibly proud to see so many existing Choice owners look for opportunities with the Ascend Hotel Collection following their success with other Choice brands,” said Mark Shalala, senior vice president, franchise development, upscale brands, Choice Hotels. “Since the brand’s inception, we’ve been committed to helping hoteliers take their upscale properties to the next level by expanding their global reach through our robust distribution channels, award-winning loyalty program and industry-leading technology – all while enabling them to retain their local identity and charm. It’s just one of the reasons, more than a decade later, Ascend remains the industry’s largest soft brand, and why guests and owners love this proven product.”
Ascend hotel guests can participate in the award-winning Choice Privileges loyalty program, rated a top hotel loyalty program by both USA Today’s 10Best Readers’ Choice Awards and U.S. News & World Report. Choice Privileges membership is free and offers fast rewards and exclusive member rates for those who book directly at www.choicehotels.com.
All Choice-branded hotels are participating in Commitment to Clean, an initiative that builds upon the strong foundation of franchisees’ longstanding dedication to cleanliness with enhanced training and best practices for cleaning, disinfecting and social distancing. For more information on Commitment to Clean, visit https://www.choicehotels.com/about/commitment-to-clean-hotels.
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,000 hotels, representing nearly 600,000 rooms, in 35 countries and territories as of March 31, 2022, the Choice® family of hotel brands provides business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.
© 2022 Choice Hotels International, Inc. All rights reserved.
SOURCE Choice Hotels International, Inc.
This communication includes “forward-looking statements” about future events, including anticipated hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other “Risk Factors” described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, [email protected].
© 2022 Choice Hotels International, Inc. All Rights Reserved
Amanda Allen
Choice
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