Beatriz Moro, president of Bodega Win Sin Alcohol: “The amount of calories per glass is so small that it does not make you fat”


In search of healthier alternatives to toast this Christmas, we turned to the new manager of a winery dedicated to the production of alcohol-free wines.

The president of Win, daughter of Carlos Moro,
The president of Win, daughter of Carlos Moro, enjoys the enjoyment of wine and a healthy life.FELIPE DAZ DE VIVAR

Wineries and wine have always been part of their DNA: “It’s what being born in a family business“, account Beatriz Moro (Madrid, September 19, 1984), who as a child was showing the vineyards to visitors to Matarromera. “I have a master’s degree in folding letters, putting them in envelopes and putting stamps,” she jokes, amused. Now, recently appointed president of Win, “the syndicate” that de-alcoholizes it, she is fortunate to be able to unite the two spheres that she is most passionate about, wine and health. “I have worked a lot and in various places. In the United States and the United Kingdom I focused on healthy lifestyles, I even ended up starting and setting up a yoga and meditation school”he asserts, admitting the privilege of having been able to train and work abroad.

This has allowed him to keep his mind more open to trends. And being increasingly teetotal does not seem like a passing fad. According to a report presented by the Spanish Wine Federation (FEV), the most representative private organization of the winery sector, 50% of consumers You are decreasing the amount of alcohol you drink. Younger people moderate their intake even more (58%) and, according to data from Wine Intelligence, the percentage will continue to rise. “It was a strategic decision that my father made and that I welcomed with the greatest enthusiasm because it really is a bomb. “He has a very good capacity for social analysis, and that allows him to go ahead and create great strategies for the future.”


In addition to religious and health reasons, in the face of upcoming celebrations we must take into account that it is a preferable option for the toast, he comments. “The amount of calories per glass is so small that I would almost say that doesn’t make you fat. Obviously, it has no comparison with any alcoholic beverage, juice or must.”

These are non-alcoholic and low-alcohol wines made from Verdejo and Tempranillo grape varieties. “They come from the best vineyards in Rueda and Ribera del Duero, using an innovative method by which they do not lose properties.” That is, they keep the famous polyphenols and resveratrol of the grape, responsible for even some cardiologist advocating just one glass of red wine a day, although science has already shown that alcohol is not healthy, since its harmful effects far outweigh its potential protective effects. That is why these options are so welcome as an alternative to maintain that gastronomic pleasure. “They will surprise you, you have to try them. Our Win Verdejo, for example, has been passed around many times in wine tastings with alcohol and no one has noticed.”

They allow enjoyment even for those who have to take the car responsibly. “For me it has been a relief to be able to toast at events during my pregnancies and, even today, when I continue to breastfeed my baby.” Water is always the healthiest and most calorific, but culturally in Spain, having your wine in your glass during a dinner is not the same as having a glass of of soda. “We started with the idea of de-alcoholize the wine back in 2003, but then there was no legal provision for it, nor was the consumer prepared.”


Carlos Moro was the one who, in 2019, presented the concepts of alcohol-free wine to the European Commission. Maybe they were too pioneering. Today, however, there is room for everyone. “They are very popular because they are delicious, although it is very complicated to make.” First they select the vineyards that will naturally provide grapes with greater aromaticity and lower alcohol content. Afterwards they make it in the traditional way and separate the alcohol. “We have a great team of engineers and R&D&I who are in charge of balancing the non-alcoholic components in a respectful way so that the result is a pleasure for the senses.”

They are in a very sweet moment, even in supermarkets and restaurants in Belgium and the United States. “It is a positive turning point because the public is not only beginning to know what we do, but also to demand it. You can see through the markets that already they have a bit of an advantage“.

As often happens, purists call this category an aberration or fail to understand the product. “It also happened with beer at the time and now it is very common.” Although she appears surprised at the acceptance by winemakers, sommeliers and specialized journalists. “It’s a constant topic of conversation in any circle I go to. That gives you an idea of ​​how powerful non-alcoholic wine is right now.”

Recommends drinking it very cold. “The nice thing is that you can explore unlimitedly with the pairings. I challenge you to play with the idea by accompanying those moments of joy around a table with family and friends.” The advantage is that you can continue working afterwards without a hangover and even go for a run afterwards. “There are many women with a lot of power in the world. world of wine”.


  • Director of Bodegas Matarromera
  • Area Manager Asia, Africa, Middle East and Australia
  • Lead the first wine with less than 0.5% alcohol

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