Building on its strategy to continually grow its footprint in markets sought-after by guests and developers alike, Cambria Hotels, an upscale brand franchised by Choice Hotels International, Inc. (NYSE: CHH), has awarded 10 franchise agreements to develop the new Cambria prototype. Launched in late 2021, the new prototype is uniquely designed to build the right sized Cambria for the right market, helping to lower the total cost of owning a Cambria hotel while continuing to deliver on the core hallmarks upscale guests prefer.
The new Cambria prototype option will continue to deliver the brand hallmarks and signature amenities that appeal to modern travelers. These new franchise agreements help accelerate the brand’s presence in sought after secondary markets and leisure destinations, including:
“Key to our continued success is working with the right developers in the right markets, which is why we are proud to provide yet another development option for new and existing owners alike to grow their portfolio with the Cambria brand,” said Mark Shalala, senior vice president of development, upscale brands, Choice Hotels. “From the start, Cambria has been revered among guests for delivering an upscale product that’s both approachable and thoughtfully curated just for them. These same tenets have always been central components of the brand’s value proposition, and are similarly reflected in the latest prototype, which is intended to deliver cost-efficient designs and operational efficiency in a sophisticated package, so more owners can tap into the growing upscale market.”
As the brand grows both its design forward, hybrid prototype and custom designed hotels, it celebrates four back-to-back groundbreakings in less than ten days. This expansion continues, despite the rise in interest rates and cost of materials, which is a testament to the brand and prototype. In the first quarter of 2022 the number of domestic franchise agreements awarded for the brand has more than doubled, compared to the same period of 2021.
Successfully breaking ground on four new, custom development projects in less than ten days—including the Cambria Hotel Rehoboth Beach last week—these groundbreakings further underscore Cambria’s rapid coast-to-coast expansion:
“Cambria Hotels has arrived. After successfully doubling the size of our portfolio in the last five years, the brand is now located in nearly 75% of the top U.S. markets, where its design-forward, locally-tailored, upscale experience continues to resonate strongly with modern travelers,” said Janis Cannon, senior vice president, upscale brands, Choice Hotels. “Growth-minded developers have taken notice as well, and the popular Cambria prototype offers this group a new opportunity to access the benefits of our segment-defining brand, while streamlining costs and maximizing operational efficiencies. These latest development milestones affirm our expansion strategy is working and together, with our growing development community, we look forward to propelling the Cambria brand to new heights and new markets – from scenic Cape Cod to downtown Albuquerque and beyond.”
There are currently more than 130 Cambria hotels open or under development across the U.S. in popular cities such as Chicago, Los Angeles, Nashville, New Orleans, Phoenix and Washington, D.C.
For more information on Cambria Hotels development opportunities, visit choicehotelsdevelopment.com/cambriahotels.
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,000 hotels, representing nearly 600,000 rooms, in 35 countries and territories as of March 31, 2022, the Choice® family of hotel brands provides business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.
© 2022 Choice Hotels International, Inc. All rights reserved.
SOURCE Choice Hotels International, Inc.
This communication includes “forward-looking statements” about future events, including anticipated hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other “Risk Factors” described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, [email protected].
© 2022 Choice Hotels International, Inc. All Rights Reserved
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