ARLINGTON, Virginia — Through the normal course of operations, there are myriad legal issues hoteliers must navigate to protect themselves.
During the 2022 Hospitality Law Conference Washington, D.C., industry attorneys and legal experts addressed issues that could potentially expose hoteliers to civil and criminal liabilities and how to best mitigate those situations.Negotiating Franchise Agreements
Franchise agreements are long, complicated documents that cover the entire relationship between a franchisor and franchisee, said Raja Patil, partner at Dentons Bingham Greenbaume. They address intellectual property rights, licensing, franchise fees, royalties, advertising and marketing fees, development, operational standards and expiration and termination provisions.
Often franchisees, believing the agreements are non-negotiable, sign without reading or understanding what’s in the agreement, he said.
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