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Pizzeria Uno has launched a restaurant conversion franchise opportunity for hotel owners. Prospective franchisees can now open a full-service Pizzeria Uno restaurant connected to their hotel by leveraging the brand’s menu, in-depth support infrastructure and ROI potential, according to a press release.
This new growth strategy comes after the company converted three in-hotel restaurants in the Midwest into Pizzeria Uno locations earlier this year, all of which saw an impressive increase in their food and beverage sales.
“As a franchise company, we are always looking for the best strategy for our concept,” Erik Frederick, CEO of Pizzeria Uno, said in the release. “Since opening these conversions, every one of them has seen significant sales growth. Their lowest week since converting would have been a record week for the restaurant pre-conversion. We have one location that is bringing in around 10 times the amount of volume on an average day.”
Chris Dellamarggio, head of marketing for Pizzeria Uno, notes that this rapid growth is due to four lucrative revenue streams: increased revenue from dine-in for hotel guests; take-out for hotel guests; take-out and/or delivery sales from the local community and dine-in revenue from people in the surrounding area who typically would not come to dine at a hotel restaurant.
“Hotel guests are coming in and seeing a known and loved brand that they feel comfortable dining with, and that automatically increases volume and capture rate compared to the typical non-branded restaurant,” Dellamarggio said. “The restaurants are also bringing in locals who would normally have no reason to visit the hotel. The takeout and delivery piece has benefits from both the hotel guests ordering take out from the hotel restaurant instead of from outside the hotel as well as orders coming in from people in the surrounding community.”
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