Xóchitl Gálvez, the presidential candidate of the Fuerza y Corazón por México coalition, must maintain her citizen profile. An image close to voters and far from the parties. This is one of Santiago Creel’s main objectives as coordinator of her campaign. The PAN member is the head of one of the two teams of unconditional supporters that will accompany the woman from Hidalgo, from now until next June 2 when election day takes place. Creel, who went from rival to right-hand man, is busy interpreting the polls that put the official presidential standard-bearer, Claudia Sheinbaum, in first place by a wide margin. He assures in an interview with EL PAÍS that these measurements do not keep him up at night, even less, he says, if the person carrying them out does not have methodological support and prestige involved.
“We are very aware that people want a person outside the party system, so that politics can be renewed. One of my main tasks is that Xóchitl is maintained, preserved in the condition of its citizen, that we are not divided, ”says Creel. The 68-year-old PAN member has been in the public eye questioned for his performance as campaign coordinator, however, in the rearrangement that has occurred in recent days, the former presidential candidate remains at the forefront as the strategist who The candidate’s next steps are in her hands.
Creel, who left his position as president of the Chamber of Deputies to seek the coalition candidacy, finally declined for Gálvez in the internal election of the opposition front. In the midst of the restructuring of his team, coupled with the strategy of maintaining Gálvez’s image and citizen message, the coordinator rejects that there is a tug-of-war between the candidate and the leaders of the parties that have named her their sole candidate. The politician is the candidate’s liaison with the presidents of the PAN, Marko Cortés, of the PRI, Alejandro Moreno and of the PRD, Jesús Zambrano, whom she has asked to solve her problems regarding the distribution of candidates so that the candidate can focus on her campaign. .
The jostling within the parties will cease once the candidacies are clear, mainly the nine governorships, as well as the seats and seats in the Chamber of Deputies and the Senate, of which, he assures, they already have more clarity and are advancing the negotiations. The campaign coordinator has joined the voices that reject a break between Gálvez and the parties, mainly with the PRI. The absences of the PRI leader, Alejandro Moreno, at relevant events of the candidate, such as the presentation of her campaign team and her national project, have been minimized.
In the rearrangement that Gálvez has made in order to conclude the pre-campaign on January 18, Creel has remained at the head of the coordination, however the candidate has added a new member: Maximiliano Cortázar, as her spokesperson. According to the campaign coordinator, Cortázar is synonymous with triumph and he rejects that it will interfere in his work. The former spokesperson for former President Felipe Calderón and an official in various positions in Vicente Fox’s government has joined Gálvez’s campaign after a period in which there seemed to be a lack of clarity in the opposition candidate’s strategy. According to Creel, his co-religionist has not come to remedy any shortcomings, but rather to reinforce the campaign. For a few weeks now, he says, they have been the dynamic duo that coordinates Gálvez’s campaign.
“It was a designation that the candidate made and that of course had the full support of all of us because we were waiting for someone who had experience in the field of social communication. We were hoping to find someone who could bet on the project and, without a doubt, the best of them was Max Cortazar. He is going to be the person most responsible for communication in the campaign,” says Creel.
The opposition campaign coordinator is focused on “getting busy, not worrying.” Creel has run for presidential candidacy three times, all without success, but he assures that he has all the experience on the subject. The future after June 2 does not worry him, since he points out that his experience allows him to develop in different sectors, such as academia. He is convinced of reaching the end of the campaign and enjoying Gálvez’s victory – which seems complicated, although not impossible. “I am someone who does not believe in charges, I believe in causes and this is the cause that I have wanted to take on, that of bringing to victory a project headed by Xóchitl but that goes further because it has the cause of Mexico,” he maintains.
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