In an almost unprecedented event, the prestigious American magazine Time chose the singer and songwriter Taylor Swift as Personality of the Yeara distinction usually reserved for politicians and statesmen that had never been awarded to an artist.
Just as yesterday Tuesday it was announced that Leo Messithe captain of the Argentine National Team was chosen “Athlete of the Year”, there are also other categories such as “Entertainer”, Businessman and Hero of the Year.
In the case of Taylor Swift, not only is she on the cover but there is a production of photos for different variants of the cover, and also her own exclusive session, all accompanying a long article focused on several talks with journalist Sam Lansky.
An unusual fact is that Taylor Swift had already integrated a group award in 2017, when “Those who broke the silence” were chosen as Personality of the Year, women who contributed to making cases of sexual abuse and harassment visible. She was accompanied by Isabel Pascual, Adama Iwu, Ashley Judd, Susan Fowler and an anonymous nurse.
What is a “Personality of the Year”
According to Time, a Personality of the Year is “a person, group, idea or object that, for better or worse, contributed to influencing the events of the year.”
Although they were always elections “for the better”, in 1938 it was Adolf Hitler who was chosen for having influenced the events of the last twelve months “for the worse”.
Before Taylor, the figures who had been named by Time as Personality of the Year were politicians like Volodymyr Zelenskypresident of Ukraine, in 2022, or the businessman Elon Musk (CEO of the Tesla electric car factory and the SpaceX space program) in 2021.
Going further back, in 2020 there was a tie between Joe Biden and the vice president Kamala Harrisand in 2019 they elected the environmental activist Greta Thunberg.
There was an Argentine on the list: Pope Franciscoin 2013.
There were more Presidents of United States on the list, such as Barack Obama (2008 and 2012), George Bush (2000 and 2004), Bill Clinton (1992 and 1998) and Ronald Reagan (1983).
The list of leaders of other countries includes Vladimir Putin (2007), Mikhail Gorbachev (1989), Corazon Aquino (1986) and Deng Xiaoping (1985).