Soft Brands – The Flag Planter in The Hospitality Industry – ETHospitality

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20 September, 2022
20 September, 2022
The term soft brand in hospitality best describes a hotel franchise or a chain company providing benefits like distribution and loyalty in exchange for a royalty fee. When independent hotels join soft brands, they can narrow the gap to survive the next recession as brands have the resources to keep the business flowing.
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