Trademark Collection by Wyndham Celebrates Its Five-Year Anniversary and Rapid Growth – Hospitality Net

PARSIPPANY, N.J. – Wyndham Hotels & Resorts, the world’s largest hotel franchising company with over 8,900 hotels across 95 countries, is celebrating the five-year anniversary of Trademark Collection by Wyndham and the collection’s significant momentum. The brand is designed for travelers seeking distinctive, attainable accommodations in sought-after destinations with each Trademark hotel maintaining its own unique attributes. Trademark has more than 145 hotels open with more than 35 opening in just the last 18 months. The Company expects Trademark to remain on a steady growth trajectory with 75 hotels in its development pipeline and upcoming openings expected in key markets such as Miami and Key Largo, Fla.; Cleveland, Ohio; and Kissimmee, Fla.
“Hospitality entrepreneurs are attracted to the Trademark Collection, as they can retain their own vision and hotel’s character, while being backed by Wyndham and our unwavering support,” said Chip Ohlsson, Chief Development Officer, Wyndham Hotels & Resorts. “Each hotel in the Trademark Collection by Wyndham is truly unique and independent, offering a distinct and authentic experience for guests.”
The brand is set to continue its growth in the second half of 2022 and beyond, including:
Set one block from Lambeau Field in the Green Bay Legends District, this sleek new construction boutique hotel will break ground in June 2022 and will offer 79 distinguished suites featuring “industrial chic elegance,” a restaurant and bar in the lobby, meeting rooms, a fitness center and a rooftop terrace and bar with comfortable seating and lush landscaping.
Located in the suburb of Fairview Park across the street from Cleveland Hopkins International Airport and NASA Glenn Research Center, this former NASA building previously housed over a thousand NASA engineers who were instrumental in the space race and Apollo missions, will emerge as a Trademark Collection hotel with views of Rocky River Reservation and the airport runway. The hotel will feature patented soundproof windows in its 54 guestrooms. Amenities include a pool, fitness center, wellness room and indoor and outdoor dog parks.
This intimate oceanfront resort with 23 guestrooms sits at the southern tip of Key Largo directly on the Atlantic Ocean. The variety of accommodations ranging from ocean-view guest rooms and deluxe studios to one and two-bedroom suites welcome everyday travelers seeking a warm, friendly, uncomplicated and personal getaway. Guests can relax on the shoreline, embark on fishing and diving excursions or visit the adjacent John Pennekamp Coral Reef State Park, America’s first underwater park. The property welcomes transient and business travelers alike and specializes in celebrating memorable business retreats, intimate and unforgettable honeymoons and long-awaited reunions for families and friends.
In the past 18 months, the Trademark Collection has welcomed noteworthy hotels around the world to the portfolio. Recent highlights include:
“I have seen firsthand how the support of Wyndham’s global sales, marketing and loyalty teams paired with access to Wyndham’s negotiated discounts with suppliers allows hoteliers to deliver a high-level of service to our guests, while reducing costs and simplifying operations and efficiencies,” said David Crisafi, President of Ceres Enterprises and Wyndham franchisee who is converting a third hotel to a Wyndham brand with the Trademark by Wyndham in Cleveland, Ohio. “By joining the Trademark Collection by Wyndham, we are able to preserve the individuality of our hotel while taking advantage of resources from the world’s largest hotel company.”
Interested developers can visit Wyndham’s development website, or contact the Wyndham Franchise Development team by email at [email protected] for more information.
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with over 8,900 hotels across over 95 countries on six continents. Through its network of over 813,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 22 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers approximately 94 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
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