Wyndham Hotels & Resorts' “Women Own The Room” Program Welcomes First Franchisee Member – Hospitality Net

PARSIPPANY, N.J. – Wyndham Hotels & Resorts (NYSE: WH) – the world’s largest hotel franchising company with approximately 9,000 hotels across nearly 95 countries – announced today its first signed agreement as part of its innovative Women Own the Room program. Trusha Patel, Founder and CEO, Platinum Holdings, becomes the pioneering program’s first member with two new construction La Quinta and Hawthorn Suites dual-branded hotels. The first-ever program by a major hotel company specifically targeting women’s advancement in hotel ownership, Wyndham’s recently launched “Women Own the Room” is designed to advance and empower women entrepreneurs to break through the predominantly male-dominated hotel industry and is a natural extension of Wyndham’s strong dedication to a culture of diversity, equity, and inclusion.
Hospitality industry data shows that women are significantly underrepresented in hotel ownership, real estate, and investment funding roles. Research conducted by Castell Project in 2021 found that while the hospitality industry is one of the most diverse, it lags when it comes to diversity in senior positions and ownership. While women make up 70% of the tourism and hospitality workforce, they only make up 10% of hotel development roles. Wyndham Hotels & Resorts is committed to gender diversity, women’s economic empowerment, and advancing women entrepreneurs to level the playing field.
“Hospitality is one of the most diverse industries in the world and we should be fostering that diversity at the highest levels including ownership,” said Lisa Checchio, Chief Marketing Officer, Wyndham Hotels & Resorts. “While the workforce in the tourism and hospitality industry is comprised of 70% women, only one woman enters hotel development for every 9.6 men. “Women Own the Room” is specifically designed to help overcome the common barriers women face in hotel development and help them open and run their hotels.”
Wyndham’s new program aims to help address the nearly 50% of women in business who lack competent advisors to guide them through entrepreneurship by connecting females interested in the hotel business with established female hotel developers who successfully broke the mold. Additionally, the company offers a development incentive program that provides meaningful Wyndham financing, discounts on initial fees and complimentary first-year operating services to support the success of hotels developed by women.
“I grew up in the hospitality industry and have been involved in every facet of hotel ownership, from development to dispositions. When embarking on owning a hotel of my own, it was helpful to have access to the resources that Wyndham provides,” said Trusha Patel, Founder and CEO, Platinum Holdings. “With the support of Wyndham, I have the backing of the world’s largest hotel company behind me. This is an incredible opportunity to realize my personal hospitality objectives, and also an opportunity to inspire other women to fulfill their entrepreneurship goals.”
Ms. Patel will open two La Quinta and Hawthorn Suites dual-branded hotels in the rapidly growing Texas cities of Austin and Georgetown. Each hotel will offer a combined 125 guestrooms – 75 of which will feature the recently refreshed room design from La Quinta’s sought-after Del Sol prototype, and 50 will feature the updated Hawthorn room design including modern, well-equipped kitchens for extended-stay guests. This pairing of select-service and long-term lodging targets different types of travelers, bringing them together under one roof and allows Wyndham to provide options for travelers looking for extended-stays, especially in the growing midscale space. Background about the new hotels:
“Members of ‘Women Own the Room,’ will have access to the tools and support designed to help them achieve success every step of the way, from signing and breaking ground to welcoming their first guests. The program is designed to clear the path for women who are eager to make their mark in the hospitality industry,” said Chip Ohlsson, Chief Development Officer, Wyndham Hotels & Resorts.
As a leading hospitality brand, Wyndham is helping advance and champion diversity within the Company and the greater travel industry. Spanning multiple countries and continents, Wyndham team members are a widespread group of individuals with diverse interests and backgrounds who all come together to further one of the world’s most prominent hotel organizations. For three years in a row, the company received a perfect score on the Human Rights Campaign’s Equality Index, designating Wyndham as a best place to work as well, as having been named by DiversityInc as a noteworthy company for its commitment to diversity and inclusion.
To get involved and stay up-to-date on Women Own the Room’s upcoming events, visit www.womenowntheroombywyndham.com. Developers interested in collaborating with Wyndham can visit Wyndhamdevelopment.com or contact the Wyndham Franchise Development team by email at [email protected].
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with over 8,900 hotels across over 95 countries on six continents. Through its network of over 813,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 22 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers approximately 94 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
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